DI-GEST – Digitalisierung gestalten


Within the framework of the new funding line "Research Colleges Rhineland-Palatinate", the Rhineland-Palatinate Ministry of Science is funding the Research College "DI-GEST - Designing Digitisation" for three years. Since the end of 2019, three research teams, each consisting of one chair at JGU and one at Mainz University of Applied Sciences, have been researching organization-specific identification and evaluation of the potential of digital technologies and their implementation.

This takes place in the context that digital technologies lead to major disruptive changes in the private sector, public institutions and civil society. Digital tools are becoming increasingly powerful and are often available at low cost. They offer a wide range of opportunities, but also entail risks, which, among other things, redefine existing value chains and allow new competitors with innovative IT-based business models to enter the market.



The objective of the project is to investigate how companies and public institutions can best shape digitisation in order to identify the opportunities and risks of new digital technologies in good time and to make optimal use of them through targeted change processes.

The investigations focus on three overarching dimensions:

  • Theories of digital transformation
  • Technology-driven transformation of decision-making processes
  • Application-driven transformation of utilization processes


Project member

Prof. Dr. Andranik Tumasjan Gutenberg School of Management and Economics | Johannes Gutenberg-Universität Mainz
Sebastian Woelke, M.Sc. (LS MDT)
Prof. Dr. Franz Rothlauf
Prof. Dr. Oliver Emrich
Prof. Dr. Gunther Piller Fachbereich Wirtschaft | Hochschule Mainz
Prof. Dr. Oliver Mauroner
Prof. Dr. Sven Pagel