Lehrende/r: Prof. Dr. Andranik Tumasjan, Christoph Ewald
Veranstaltungsart: Vorlesung + Übung
Semesterwochenstunden: 3 (V: 2; Ü: 1)
Min./Max. Teilnehmeranzahl: - / -
Angeboten im: Sommersemester
The students are able to classify the basic concepts and principles of business start-up and start-up management, explain and apply them to different start-up scenarios. The course enables the students to think entrepreneurially and develop creative solutions to start-up-related questions and challenges.
Overview and introduction to entrepreneurship; the entrepreneurial process and phases of founding; entrepreneurial opportunities; business models and strategy development; development of business plans; characteristics of entrepreneurs; deployment of entrepreneurial teams; grwoth strategies; Corporate Entrepreneurship
Barringer, B.R. & Ireland, R.D. (2018). Entrepreneurship. Successfully launching new ventures. 6th Edition. Pearson, New York, NY.