Unternehmensstrategie und digitale Geschäftsmodelle

Lehrende/r: Prof. Dr. Andranik Tumasjan
Veranstaltungsart: Vorlesung + Übung
Semesterwochenstunden: 4 (V: 2 + Ü: 2)
Unterrichtssprache: Englisch
Min. | Max. Teilnehmerzahl: - | -
Angeboten im: Sommersemester

 

Lernziele:

Students grasp the topic of strategy development and the development of business models in a digital context. Students are enabled to recognize and develop digital business models and to master the challenges of strategy implementation in the digital age.

 

Content:

The lecture offers a deeper insight into strategy in the digital age and business models that are affected by digitalization and digital transformation. The lecture addresses topics like strategy formulation in the digital context, digital business models and digital business model innovation. The lecture takes a closer look at the peer-to-peer economy and platforms as business models. To dive deeper into these topics, the lecture specifies digital trends, like Big Data, AI and machine learning as well as Blockchain and their influences on business models.

 

Recommended literature:

Gupta, S. (2018). Driving digital strategy. Harvard Business Review Press, Boston.

Gassmann, O., Frankenberger, K. & Csik. M. (2013). Geschäftsmodelle entwickeln. 55 innovative Konzepte mit dem St. Galler Business Model Navigator. Carl Hanser Verlag, München.

Aagaard, A. (2019). Digital Business Models: Driving Transformation and Innovation. Palgrave Macmillan, Cham.

Tumasjan, A. & Beutel, T. (2018). Blockchain-based decentralized business models in the sharing economy: A technology adoption perspective. In: Treiblmaier, H. & Beck, R. (Hrsg.) Business Transformation through Blockchain, Volume 2. Palgrave Macmillan, Cham.